How crowdfunding works

Photo By Richard Are you an entrepreneur wondering how to fund your next big idea? Or maybe you’re an investor curious about tapping into the world of innovative startups? Crowdfunding could be the solution you’re looking for. Crowdfunding isn’t just about raising money—it’s about building a community, validating your ideas, and creating exciting opportunities. But how does it work, and how can you make it work for you? Stick around…  Read more

Unlock Sales Success

A solid sales strategy will help you consistently grow your business. It will give you a framework for generating more leads, closing more deals, and ultimately increasing your revenue. From nurturing existing accounts to thought leadership and effective pricing discussions, here are some actionable steps for a winning sales strategy. Photo By Linkedin Sales Solutions Nurture existing accounts:  Schedule regular check-ins with current customers to maintain relationships.  Use social media…  Read more

Financial statements showdown: what each report shows you about your business

Understanding financial statements might sound daunting, but it’s crucial for small business owners to stay on top of their game. Each financial report offers unique insights into different aspects of your company’s health. This listicle will break down the essentials, helping you make informed decisions and ultimately steer your business toward success. 1. Balance sheet What is it? The balance sheet provides a snapshot of your company’s financial position at…  Read more

Your email signature – beyond the sign-off

Photo By Kelly Sikkema The power of a well-crafted email signature is often underestimated by professionals and businesses alike. Your email signature is essentially your calling card: it’s where you can share information about yourself and your company, like your website and social media profile links.  It can also include the company logo and highlight current promotions or links to products you want to boost sales of. Here are 4…  Read more

Marketing your business: where to start and how to make it easier

Marketing can feel like a daunting task for small business owners. If you’re new to the game, or maybe you’ve been in business for a while and just haven’t quite cracked the code, navigating the world of marketing can be overwhelming. But it doesn’t have to be. Your business deserves to be seen, heard, and thriving – and with the right guidance, you can make marketing work for you. Let’s…  Read more

When to raise your prices

It’s an inevitability in every business – you have to raise your prices to continue making a profit. There are many factors that go into deciding how much to charge, all of which are dynamic. The rising cost of goods, inflation, and a changing market are just a few reasons why any small business has to reevaluate its rates regularly to stay competitive (and to stay in business). While it…  Read more

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