Your KPI Dashboard Is Probably Lying to You
Focus on vanity metrics vs decision-making metrics Let’s be honest for a second. Your dashboard looks amazing. Green arrows everywhere. Up and to the right. Engagement is “skyrocketing.” Website traffic is “exploding.” Your boss is smiling. Your client is impressed. And yet… sales are doing absolutely nothing interesting. Welcome to the world of KPI dashboards that look like they belong in a Marvel movie but behave like a very polite… Read more